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Marketing Strategizers

10134 Hammerly Blvd. #140

Houston, Texas  77080

Phone:  713 - 370 - 1181

Email:  info@MarketingStrategizers.net

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Business to Consumer Marketing Solution Texas

Small Business Marketing & Advertising Services US

EVERY DOOR DIRECT MAIL (EDDM)

In Some Cases, You Want to Reach Each

and Every Individual in One, or Many, Zip Codes Across America.

If you are searching for a marketing campaign that ensures your reach to an all-encompassing area, implementing Every Door Direct Mail (EDDM) can serve to attain your goal.

An EDDM marketing campaign will ensure that each individual residential, business or commercial building will receive information pertaining to your campaign.

If you are searching for a marketing campaign that ensures your reach to an all-encompassing area, implementing Every Door Direct Mail (EDDM) can serve to attain your goal.

An EDDM marketing campaign will ensure that each individual residential, business or commercial building will receive information pertaining to your campaign.

What kinds of businesses should use EDDM Mailers?

 

While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence and business.

 

Some of the industries that can benefit from EDDM are:

  • Restaurants

  • Dry cleaners

  • Moving/storage

  • Retail stores

  • Churches

  • Salons and spas

  • Dentists

  • Gyms

  • Auto repair

What qualifies a mailing for EDDM services?

To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:

  • EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.

  • You must mail only to zip codes in USPS door to door routes (we can tell you if they are)

  • Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)

If you decide that EDDM is right for your business, we will make sure all of these criteria are met!

Why Wouldn’t A Business Use EDDM?

 

To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.

EDDM (Every Door Direct Mail) PROCESS 

Here’s how Marketing Strategizers works:

  1. Print collateral is created.  This can either be envelopes, postcards, magazines, etc.

  2. We handle mailing services or teach the customer how to do them.

  3. Forms are generated, mail pieces are bundled and they’re off to the post office.

 

When we handle mailing, we can do it a few different ways to best suit you.

  • Customers will inform us of certain communities that they would like to hit.

  • Customers inform us they have a certain budget and they would like as many mailing go to a certain area.

  • Customers will tell us they would like to completely saturate a zip code.

 

Benefits include:

  • Reduced postage (only $0.183 each).

  • Larger postcards & mail pieces with no need to keep a large area open for addressing, barcodes, etc. (see sample below).

  • No need to purchase mailing lists.

  • No need to pay for addressing, NCOA, stuffing, etc.

 

CALL US: 713-370-1181