You start your own business and you feel excited about it. Now, you probably want to attract as many people as possible to be your consumer. Guess what? It’s not that easy.
In today’s blog post, we are going to cover multiple (updated) strategies for your small business to thrive. Are you ready? Let’s roll!
#1 Use Email Marketing
For small businesses, email marketing is a great opportunity to increase brand loyalty. You can send information to your real and potential customers about sales, promotions, events, inform them about the news and the appearance of fresh entries on the site.
Remember, consumers are loyal to those companies that talk about their employees, corporate life, show an individual approach to each. To save money, you can choose free mailing services such as MailChimp (though it’s not the best solution on the market). Do not forget to optimize your posts. Test email themes, sending time, days of the week, copywriting, and various creative approaches.
Many people will check their email from mobile devices. Therefore, be sure to check how your message will look on different screens.
#2 Keep Blogging
Blogging is very useful for expanding your reach. In this section of your site, you must demonstrate to potential customers and fans that you are an expert in your field, who can be consulted. You can also post news to the blog. For example, announcements about receiving an award or completing a large project.
Quality should be more important than quantity. Allocate time to publish at least one post per week. Optimize your content so people can easily find it in search results on Google.
#3 Play with Keywords on Your Website
Search engine optimization is completely free, but challenging. The results of their efforts have to wait a long time, but they are, after all, worth it. Picking keywords helps you understand which words and phrases your target audience most often uses when trying to find information related to your product or service.
It is not easy for small businesses to compete with larger brands for popular demands. That is why it is better to start with specific niche for which there is less competition.
#4 Share Knowledge
What are you doing better than others? You can share the instruction video on YouTube or speak at a local conference. This will improve your marketing coverage and customer engagement.
If you don’t have idea what to share, you can reuse existing content to create webinars, presentations, or e-books. Them promote them to social media.
#5 Local Sponsorship
Actively communicate with other professionals in your field. Then, you should follow the latest events and activities, attend local fairs, sponsor the local football team (and print your logo on their T-shirts).
Determine who may need your help and help. Then, decide when is the best time for the event. Also, get in touch with familiar journalists or bloggers and tell about planned initiatives.
If you have more budget, why don’t you host your own event. Pick one topic that becomes your customer problem and recognize the way you are going to solve it. Invite everyone to a lecture or training course for FREE or small fee, so they are more likely to join.
You can also do charity work. For example, give all employees a day off and organize a clean-up in a local park. Do good deeds, it will benefit business.
Do you have other marketing strategies for small business you can share? Let us know in the comment below!
Jason R. Morton is the President and Chief Executive Officer of Marketing Strategizers, one of the nation's leading Marketing & Advertising firm headquartered in Houston, Texas.
Visit our interactive website at www.MarketingStrategizers.net.